Right now, Instagram is the single most powerful social media outlet, so those influencers are heavily present there. As engagement rates continue to drop, more businesses are seeing value in working with Instagram celebrities that have small (or micro) but high-engagement followers.
Social media celebrities have become an integral part of marketing in the modern age. With billions of users on Instagram, it’s no wonder that companies are looking for these people to help them reach their target audiences. However, finding the right people for influence can be tricky. While there are countless out there, not all of them are suitable for every brand or campaign. .
That’s why we’ve rounded up 10 of the top Instagram Influencers in the USA to help you find just the right fit for your next campaign! Read on to learn more about each of these personalities and how they can help you reach your goals.
Tammy Hembrow
Tammy Hembrow (@tammyhembrow) is an Australian fitness model and social media personality. She is known for her workout videos and photos, which she posts to her popular Instagram account.
Hembrow has over 16 million followers on Instagram, where she often posts sponsored content for fitness and fashion brands. She has also released a workout app and a line of activewear.
Dan Bilzerian
Dan Bilzerian (@danbilzerian) is one of the most popular Instagram influencers in the USA. He has over 33.5 million followers on the platform and is known for his lavish lifestyle. He often posts photos and videos of himself enjoying life to the fullest and can be seen partying with beautiful women, driving fast cars, and living in luxurious homes. His posts show that he enjoys a life of luxury and excitement.
Despite his partying ways, Bilzerian is also known for his business acumen. He is the founder and CEO of Ignite International Ltd., a holding company with investments in technology, media, and entertainment. Bilzerian also has a successful poker career, having won millions of dollars in tournaments.
In short, Dan Bilzerian is an Instagram entity who embodies the American dream of success and wealth. His glamorous lifestyle and impressive business accomplishments make him one of the most popular Instagrammer in the USA.
Kylie Jenner
Kylie Jenner (@kyliejenner) is an American reality television personality, model, entrepreneur and social media influencer. She has been featured on the E! reality television series Keeping Up with the Kardashians since 2007 and is currently one of the highest-paid celebrities in the world, according to Forbes magazine. As of 2019, she was estimated to be worth $1 billion.
At the age of 14, she started out as a model. She has since appeared on various magazine covers, including Teen Vogue, Harper’s Bazaar and Cosmopolitan. In 2015, Jenner launched Kylie Lip Kits which was renamed to Kylie Cosmetics later. The line includes lipsticks, lip liners, glosses, eye shadow palettes and foundations. As of 2023, Jenner has over 377 million followers on Instagram and is considered to be one of the most celebrated celebrities in the world.
Kim Kardashian
With over 339 million followers, Kim Kardashian (@kimkardashian) is one of the most popular celebrities on Instagram. She is known for her glamorous lifestyle and often posts photos of her designer clothes, luxurious vacations, and famous friends.
Kardashian also uses her platform to promote her businesses, including her clothing line, beauty products, and app. She and Instagran influencer Kylie Jenner are step sisters, that got fame from American reality TV series “Keeping Up With the Kardashians’’ in 2007.
Ariana Grande
Ariana Grande (@arianagrande) is one of the most popular Instagram influencers in the USA. With over 348 million followers, she has a huge influence on her fans.
Her posts are often very colorful and creative, and she frequently promotes body positivity and self-love. She also uses her platform to speak out about important social and political issues.
Beyonce
Beyonce (@beyonce) is one of the most popular Instagram influencers in the USA, with over 289 million followers as of Jan 2023. She often uses her platform to promote her music and fashion line, as well as to raise awareness for social issues. Her posts are often very stylish and well-curated, and she has a great sense of humor.
Rihanna
Rihanna (@badgalriri) is one of the most popular Instagram influencers in the USA, with over 139 million followers. She regularly posts sponsored content for brands such as Puma and Dior, as well as promoting her own fashion and beauty products.
Rihanna is also known for her philanthropic work, often using her social media platforms to raise awareness for important causes.
Selena Gomez
Selena Gomez (@selenagomez) is one of the most popular Instagram influencers in the USA. With whooping 367 million followers, she has a huge reach and craze on social media. Selena often uses her platform to promote her work, including her music, movies, and TV show.
She also uses it to raise awareness for important causes, such as mental health and cancer research. Her honest and open approach to sharing her life with her fans makes her an incredibly relatable and inspiring figure.
Cameron Dallas
This 28-year-old (2023) American Internet personality, actor and singer Cameron Dallas (@camerondallas) is one of the best Instagram influencers to follow, being a popular content creator and online personality on a number of platforms. He has worked in two films in 2014 and 2015; Expelled and The Outfield.
Dallas rose to stardom with creative uses of Vine, Instagram, Twitter, and YouTube, where he has amassed more than 40 million combined followers. On Instagram, he has a huge following community of 24.9 M.
His own American reality television series “Chasing Cameron” is being aired since 2016, which takes viewers behind the scenes of this social media sensation, who is taking his career to new heights with an international tour. He has his hands in the fashion industry through the Italian luxury fashion brand Fendi.
Shane Dawson
Shane Dawson (@shanedawson), originally named Shane Lee Yaw is an American YouTuber, actor, filmmaker, writer, and musician. He was one of the first people to rise to fame on YouTube in 2008.
He has since expanded his social media platforms to include other sites, like Instagram, where he is currently ranked among the top influencers. As of 2023, his Instagram account itself has 7.7M followers.
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